The Great Pretenders... 80% of REALTORS hang their hats.

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TRELORA Takeaways: 

  • Technology can and will replace quite a few realtors. 

  • The true secret lies in the balance between agents and technology. 

  • TRELORA can and will do it better. 


Across Metro Denver and nationally, as well, an average of 50% of licensed real estate agents don’t close a single transaction in a given year.

Another 30% or so do a minimal number of transactions – just a single closing or two – during that time.

Bottom line?

A whopping 80% of the “active” real estate agents in our community do next to nothing but hang their hats at the office, while just 20% of agents are engaged enough in the industry to be qualified to serve consumers well.

Number of Transactions Per Agent in 2015

*Statistics aggregate active agents from all Colorado markets.

TRELORA Agents Closed over 130 listings EACH in 2015 alone.

In The Myth of the Irreplaceable REALTOR author Rob Hahn makes this point:

Technology can, in fact, replace quite a few REALTORS.

Those Hahn refers to as “facilitators,”or the 80% who infrequently complete sales transactions, and are not experienced enough to counsel you through a difficult negotiation or other challenging aspect of a home purchase or sale.

Hahn goes on to say, “A lot of brokers, REALTORS, and industry insiders are deathly afraid that some tech company, some super-nerd genius out of Big Bang Theory, some amazing breakthrough is going to “disintermediate” the REALTOR.”

Then the sky opened and the sun shone down upon just such a group of expert real estate nerds and their keen grasp of technology, and they called it: TRELORA.

Then the sky opened and the sun shone down upon just such a group of expert real estate nerds and their keen grasp of technology, and they called it: TRELORA.


Read Hahn's article in depth and you’ll learn the vast majority of agents you’ll come across are facilitators – not true counselors adept at negotiating a difficult deal or guiding you through major issues – but a hat-hanger who is likely outsourcing the paperwork and transaction management of your home purchase or sale to a 3rd party; they lack the experience to expertly guide you through the snafus you may come across. 

TRELORA is a company created out of this reality: Technology can accomplish many of the tasks associated with your real estate transaction, and you shouldn’t be paying hefty commissions to a facilitator who pushes a button or outsources these tasks. Our team consists of real estate professionals highly trained in specific aspects of the transaction; we embrace the best technology available – and the common sense of savvy consumers – to save you money. 

We love what we do, and we can’t help it – we love reading an expert opinion that shines a light on the need for our unique brand of commission-free real estate service.