1. GET OUT OF THE WAY
If you are a stay-at-home parent, work from home, or need to remove a pet or get your kids out of the house for showings, it is not unreasonable to ask for an hour or so notice. Remember that every single showing holds potential to be THE ONE. Turn away buyers and you will likely wait longer for a successful sale. Don’t mourn the lack of showings then turn down a showing. Rejoice in every single showing and for Heaven’s sake – and let them in the door. It’s a surefire way to increase the number of showings on your home.
2. TELL EVERYONE YOU KNOW
If you really needed a job, you’d ask around to find out who’s hiring, right? When your house is on the market, don’t keep it a secret! Talk to your neighbors, tell everyone at work (unless you’re planning to leave your place of employment), at church, in your family, and so on. Spread the news, and ask friends to pass along the info on your fabulous house to anyone in who may be the market to buy.
3. PRICE YOUR HOME RIGHT
Price it right – right away. When you meet with our home consultant, he or she will provide expert advice based on comparable sold properties, as well as an eye on the currently listed competition. In the end though, the seller determines the actual list price of the property. If you want to languish on the market (and eventually drop the sales price to a reasonable level) you should ignore the advice of your real estate team, price high, and cross your fingers that potential buyers will show up to see your home, anyway. Fair warning: an overpriced home does not bring loads of showings.
4. OFFER A TIME-SENSITIVE INCENTIVE FOR BUYERS
Offer a time-sensitive incentive for buyers. You don’t have to give away the farm, but if you are motivated to sell your home quickly, you may consider offering a portion of closing costs, a buy down of interest points, prepaid taxes/insurance/HOA fees, or a home warranty to buyers who bring an offer that leads to a closing by a certain date.
5. USE TECHNOLOGY TO YOUR ADVANTAGE
Make sure your agent promotes your listing in many different places on and offline. In areas where the MLS permits, have your agent set up a coming soon listing. Share your listing on social media. Think about neighborhood Facebook pages or Nextdoor. Don’t be afraid to ask your friends to post it on their Facebook. You can even record a memorable video of your home or the neighborhood and post it to YouTube.
6. PHOTOS AND DESCRIPTIONS OF KITCHENS AND BATHROOMS NEED TO SHINE
Sometimes a stellar kitchen or luxurious en suite master bath can sell a home – and the promise of these features will certainly bring discerning buyers in the door for a showing. If you have upgraded anything, or there is something special about your kitchen or any of the bathrooms in your home – let your agent know so he or she can highlight these features in the listing, and be sure these rooms sparkle for picture day.
7. DECLUTTER TO INCREASE THE NUMBER OF SHOWINGS ON YOUR HOME
Please declutter your home before photos are taken. Great photos of your home will be more engaging for buyers if they are clutter free and you have followed a few simple staging tips. Buyers will search online extensively before they begin to search with an agent, and they will definitely judge your home by the pictures they encounter online. If your home photographs poorly, buyers may not even bother to schedule a showing – even if the house meets their criteria. If the photos are great, you’ll have a good chance to increase the showings on your home.
8. WHEN IN DOUBT, GIVE US A SHOUT!
It is tempting to panic during the course of your home sale; take a deep breath and pick up the phone. If you haven’t had a showing in a few days and you are feeling the heat, we are here to talk through the pros and cons of a price change or fresh ways to market your home. Holidays, school schedules and the weather can all have an effect on showing traffic in a particular area, or maybe you’ve simply hit a brief dry spell. The best way to tackle a perceived problem is to talk to the team helping you sell your home – that’s what we’re here for, and we’ll do everything in our power to keep the showings coming and sell your home on your ideal timeline for the best possible price.